You've done all the hard work of making a beautiful personalised Pod and now you want to ensure that it gets opened? We've got you.

Follow these tips below to rocket your open rates and become the best in brass 👇

We provide two options for getting your share link (as well as sending it via trumpet) - so ensure that you use the right one as this pulls through the eye-catching header to your prospect.

Easy rule;

Your header is what grabs your prospect's attention - It should contain their company logo, company name, and ideally their name and branding. Personalisation is key in sales, and so is taking those extra 10 seconds to ensure your header looks pristine.

Some of our most successful bandmates will create a header title / tagline that they use just for the copy link with preview - something eye catching and highly bespoke that encourages a clickthrough, and then change it back to something else that the user will see when viewing the Pod.

Don't just send your Pod via one channel and then hope for the best.

Multiply your chances by sending it via multiple channels.

You want this Pod to be seen so you need to send it where your prospect resides - email, LinkedIn email, WhatsApp - you are delivering value and want your prospect to see this, there is no shame in a multi-channel follow-up to catch them at the right time.

The Pod header should do most of the hard work in catching your prospect's attention, you don't need to frame it with War and Peace - a simple sentence explaining that you've put together some further relevant information available in the Pod is enough.

The Pod will do all the talking for you.

A great way to get a prospect's attention is to tag them directly in the Pod. This is done via the Comments bar in Live mode.

The prospect will receive an email from trumpet with a screenshot of what has been annotated - encouraging them to click through and engage.

Best performing bandmates will add a new piece of content / use case/value - annotate it and then tag the prospect in this.

If a user has never viewed a Pod you can still tag and email them.

Write your comment/annotation, then click 'Copy link' on the comment and send this via email. 👇

When you're on a call with a prospect, or in the early stages of outreach, let them know that you will be sharing follow-up information in a Pod - Even better, if you've got them on a call and have the Pod ready to go then share your screen and give them a taste of what is to come and how they should use the Pod.

The only surprise with a Pod should be the great deal you've created and the improved buyer experience.

If you follow these six steps we're confident you'll be improving Pod engagement in no time - If you have any other suggestions or need any support please just reach out.