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Use Lantern quiz data to group customers in Klaviyo by their answers, recommended products or the quiz they completed. Klaviyo updates each segment as profiles meet or stop meeting its rules.

Step 1. Create a segment

In Klaviyo, open Lists & Segments.
Click Create, then select Segment

Image showing the Klaviyo dashboard on the Lists & segments page, with the 'Create' button selected and 'Segment' option highlighted.

Step 2. Add your segment rules

Use profile properties to group customers by saved answers or recommendations. Use the quiz completion event to group everyone who completed a particular quiz.

Before using profile properties

On the quiz’s Klaviyo card in More Integrations, check that the relevant group is selected under Profile properties. All groups are selected by default.

To segment by	Keep this group selected
Numbered questions and answers, such as `Question (2)` or `Answer (2)`	Numbered questions and answers
Answers saved under a named field, such as `food_preference`	Answers with a Property ID
Recommended product details, such as `ProductName`, `Price`, `ProductID` or `Url`	Recommended products

If you untick a group, Lantern stops saving those properties for future submissions. Existing values stay on profiles, and the completion event continues to include eligible answers and recommended products. Klaviyo Integration

Answers marked Don’t share or Don’t store are excluded from the data Lantern sends to Klaviyo. Sensitive Data Controls

Segment by quiz answers

In the segment builder, select Properties about someone, then choose the field and value you want to match.

Numbered answer. To find customers who selected Dog for question 2, use Answer (2) → Equals → Dog.
Named answer. To find customers who selected Dry Food, use food_preference → Equals → Dry Food. You can find the question’s identifier in Question Properties in the Quiz Builder.

To match a combination of answers, add a rule for each answer and join them with AND.

Image showing Klaviyo segment rule setup with 'Properties about someone' selected, using Answer(2) equals Dog to filter customers who answered

Image showing Klaviyo segment builder with multiple conditions using numbered quiz answers to define more complex audience rules.

Segment by recommended products

Use the numbered ProductName properties to find customers who were recommended a specific product. For example, if your quiz shows three recommendations and you want to find everyone who was recommended Turkey & Pea Grain-Free Dog Food, add rules for ProductName (1), ProductName (2) and ProductName (3). Join them with OR so the product can match in any position.

Klaviyo Create segment screen with three “Properties about someone” rules for ProductName (1), (2) and (3), each set to equals a dog food product, 83 segment profiles

You can also segment by Price, ProductID or Url. Set the field type to Number when using Price. Product currency and image URL are also available as profile properties.

Create segment page with three AND-linked “Properties about someone” conditions: Price (2) is greater than or equal to 50, ProductID (2) equals, and Url (2) equals

Segment by questions customers saw

If Logic Jumps send customers down different paths, use the numbered Question properties to find people who saw a particular question. Select the relevant Question field and match it to the question text.

Klaviyo segment condition under “Properties about someone” where Question (7) equals “How often do you exercise your pet?”, with Type set to Text

Segment by quiz completion

To include everyone who completed a specific quiz, use its Completed Lantern Quiz (v2) - [quiz URL handle] event.

Use the event for this segment even if you’ve set a custom Source. Source identifies quiz subscriptions to a Klaviyo list and can be replaced if the customer later signs up through a Klaviyo form. Klaviyo Integration

Image showing Klaviyo segment rule using the Completed Lantern Quiz (v2) event to target customers who finished a specific quiz.

Step 3. Name and save your segment

Give the segment a name that describes who it includes, such as Dog owners who prefer dry food, then click Create Segment.

Image showing the final step in Klaviyo segment creation where a name is entered for the segment and the 'Create Segment' button is selected.

By integrating data from Lantern quiz, you can create highly targeted segments in Klaviyo that increase the relevance and effectiveness of your email marketing. Remember to regularly revisit and refine your segments to ensure they continue to deliver value to your campaigns.

For more information on creating Klaviyo segments please check out the following article.

Set up Klaviyo Segments