Lantern allows you to link specific product variants in your quizzes, which means you can create even more tailored quiz experiences for your customers.
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To start adding product variants for each answer click Link Variants. This will open up a list of all the products with variants in your store.

You can filter these by their title, using the search bar or by their tags. To filter using tags enter the following in the search bar tag:xyz where 'xyz' is the actual tag applied to your products.