Lantern has a custom Tracking Code section under Settings where you can input the code generated from any tracking software platform that we do not integrate with.

If you want to Integrate with Google Analytics for a more in-depth analysis and quiz performance analysis, you can check out our help article and how you can integrate your quizzes with your Google Analytics account.
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To start tracking behavior with your pixel, you'll need to click Edit Quiz, and go to Settings.
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Here copy and paste the full code you get from Meta/Facebook, click save, and Republish the Quiz to make sure the changes get saved: