Lantern provides comprehensive tools to help you track quiz performance and gather valuable insights. These tools are divided into two main categories: built-in reporting and analytics, and third-party tracking integrations. Let’s dive into both sections.
Built-In Reporting and Analytics
Lantern offers a wide range of built-in analytics accessible through Reporting -> Analytics.
Here, you can track the following essential metrics:
Engagements: While some other apps might count engagements as people that only opened the flow, we don’t think that is fair. With the Lantern, an engagement is when someone has started and answered at least one question of the guided selling funnel.
Emails Collected: The number of users who provided their email address during the quiz.
Orders: The total number of purchases made after completing the quiz.
Sales: The total revenue generated from orders made based on quiz results.
Average Order Value (AOV): The average amount spent per order made after completing the quiz.
Flow Conversion Rate: Tracks user behavior at different stages of the quiz:
Views: For embedded quizzes, views are counted every time someone scrolls over the quiz embed, regardless if they click anything or start the quiz. For quiz URLs, a view is counted only when someone clicks on the link.
Engagements: When someone has started and answered at least one question of the guided selling funnel.
Reached Results: The number of users who completed the quiz and reached the results page.
Sessions Converted: The percentage of users who made a purchase after completing the quiz.
Sessions by Device: Provides data on the types of devices (mobile, desktop, etc.) used by quiz participants.
Sessions by Location: Displays the geographic locations of quiz participants.
Top Selling Products: The products that generated the most sales through quiz recommendations.
Top Recommended Products: The products that were most frequently recommended to quiz participants.
Additionally, under Reporting -> Submissions, you can review detailed quiz completion data. This includes the answers users selected and the saved static URL for each user’s results page.
For more detailed insights, the Reporting -> Sessions section provides analytics on quiz engagement status, location data, and customer emails (if provided).
Engagement statuses include:
Open: This means that customers clicked the quiz URL and opened the quiz but abandoned it without answering any questions. This would also count if you previewed the quiz without responding to any questions.
Started: Customers have answered at least one question but did not complete the quiz.
Completed: The quiz was fully completed, and customers reached the results page.
Converted: A purchase was made immediately after completing the quiz.
Advanced Tracking with Lantern
Lantern offers Advanced Analytics, a powerful built-in tool designed to give you deeper insights into how users interact with your quizzes. With seamless integration with third-party tools like Google Analytics, you can track a wealth of user behavior and conversion data without needing any custom coding.
Custom Tracking Code for Other Third-Party Tools
For tracking tools that Lantern doesn’t yet offer full integration with, you can still add custom JavaScript tracking codes through the Settings section of your quiz. This allows you to manually integrate 3rd party tracking platforms by inserting the necessary code. Lantern organizes tracking code sections into two areas:
Code to be inserted in the head of the page
Code that belongs in the body of the page
If you're using third-party tools, you'll need to follow the specific instructions provided by the analytics platform to generate the required JavaScript code and manually install it into the relevant sections of your quiz—similar to how you would add tracking to a website or app.
For additional support with installing custom tracking or integrating third-party tools, we recommend Storetasker, a trusted Lantern partner. They have helped thousands of Shopify merchants hire expert freelancers for anything related to their store setup and customization.