Lantern's Advanced Analytics, designed to provide in-depth tracking and insights into how users interact with your quizzes. This powerful feature is available exclusively to users on our Pro, Advanced, and Enterprise paid plans.
Google Analytics Integration
With the first phase of Advanced Analytics, we’ve integrated Google Analytics directly into Lantern. This integration allows you to track and analyze quiz-related events in real time using Google tag IDs . You’ll be able to monitor crucial events such as:
Welcome screen loads
Email submissions
Results displayed
All events are logged with detailed information, including quiz ID, session ID, store ID, timestamp, and more, so you can get a comprehensive view of user interactions. This integration provides deeper insights into user behavior, helping you to optimize your ad spend, improve funnel performance, and increase conversions.
For more information on how to connect Google Analytics, check out our support article on connecting Google Analytics.
Lantern Events Dashboard
Each panel in the Lantern Events Dashboard is designed to give you a comprehensive view of how your quizzes perform, allowing you to make data-driven decisions to improve engagement and effectiveness. This new feature will provide users with four distinct analytical panels to dive deeper into quiz interactions and user behavior:
Event Stats: Offers detailed metrics on user interactions, helping you understand how users engage with each quiz element over time.
Session Timeline: Tracks individual user paths through the quiz, from start to finish, giving insights into user decision points and actions.
Answer Stats: Analyzes responses to each quiz question, highlighting popular answers and trends across different quiz versions.
Drop Off Analytics: helps users to identify common points where users disengage, providing crucial data to refine and enhance quiz flows.
To find out more, please check out this article.
Meta Pixel Integration Coming Soon
In addition to Google Analytics, we’re also working on integrating Meta Pixel into Lantern’s Advanced Analytics. This will provide even more detailed tracking of user behavior, allowing you to further optimize your ad campaigns and quiz performance. Stay tuned for updates!
Access to Advanced Analytics
Advanced Analytics is only available for users on our Pro, Advanced, and Enterprise paid plans. Those on the Free plan or older paid plans will not have access to this feature. Alongside the Google Analytics integration currently available, we have plans to introduce further integrations such as Meta Pixel.
Stay tuned as we continue to enhance and expand these capabilities!