The Pencil Results Page Dashboard is a robust tool crafted to deliver actionable insights into your ad campaigns. Acting as a central hub, this dashboard allows you to analyse and optimise ad performance, making data-driven decisions straightforward and precise.
At its core, the Pencil Results Dashboard offers a comprehensive view of key performance metrics, providing a clear and concise snapshot of how your ads are performing across different channels. Its intuitive interface lets you easily navigate through detailed analytics, helping you uncover trends and patterns that can guide your future strategies. By incorporating real-time feedback and performance data, the dashboard ensures that your advertising efforts are not only effective but also aligned with your brand's objectives and goals.
Within the results dashboard, you have the ability to monitor over 50 unique metrics, giving you a thorough understanding of how well your ads are capturing audience interest. The intuitive presentation of these metrics equips you with the precise data needed to make informed decisions and effectively optimise your marketing strategies.
In this help article, we will guide you through the process of using the Pencil Results Dashboard step by step. Our aim is to break down each aspect of the dashboard, ensuring you can navigate its features with confidence. Whether you're new to the platform or looking to refine your skills, this article will provide clear, easy-to-follow instructions to help you harness the full potential of the Pencil Results Dashboard for your advertising success.
How do I access the dashboard?
How do I access the dashboard?
To access the results dashboard, click on results in the left hand side of the Pencil landing page. Once you click on results you will have the option to access any set up dashboards, or to add your own dashboard.
Navigate to the toolbar on the left hand side of the landing page
Click on “+ Dashboard” and name your dashboard accordingly
How do I filter by channels and campaigns?
How do I filter by channels and campaigns?
At the top left of the Pencil Results dashboard, you can filter Channels and Campaigns. This dropdown list allows you to filter and view data specific to individual channels and campaigns. By selecting a particular channel, such as Meta or Google Ads, you can focus on the relevant metrics for that channel, gaining insights into audience engagement and effectiveness.
Similarly, the campaigns dropdown lets you isolate data for advertising initiatives, enabling you to compare and contrast performance across various campaigns. This helps you identify strategies and areas for improvement, ensuring your marketing efforts are both efficient and impactful.
What is the “sorted by” feature?
What is the “sorted by” feature?
The "Sorted By" option in the Pencil Results Dashboard shows how chosen metrics are displayed for each ad campaign. In this section, the word ascending or descending will be displayed to match how metrics have been displayed in the dashboard table.
What is the “Last 7 days" feature?
What is the “Last 7 days" feature?
If you want to monitor key metrics within an isolated time frame, you can use the last 7 days feature within the top toolbar of the Pencil Results Dashboard. To use this filter, simply navigate to the date range selection area and choose the appropriate time frame from the available options. This will automatically adjust the dashboard to display metrics and insights from the past month, providing a timely snapshot of your campaigns' effectiveness.
By concentrating on this recent data, you can identify current trends, assess the impact of recent changes, and make agile adjustments to your strategies. This filter is particularly useful for tracking the immediate effects of new campaigns or modifications, ensuring that your advertising efforts remain relevant and responsive to the latest audience behaviours and market conditions.
What is the "sync now" feature?
What is the "sync now" feature?
The "Sync Now" functionality enables you to access realtime ad performance data quickly and easily. Clicking this button updates the dashboard with the latest data from your advertising platforms. Whether you've recently launched a new campaign or made adjustments to existing ones, using the "Sync Now" feature guarantees that your dashboard reflects these changes, providing you with a reliable foundation for evaluating and optimising your marketing strategies.
What is the “search” feature?
What is the “search” feature?
The search functionality is located at the top right of the dashboard interface and enables you to locate specific data and insights within your ad performance metrics. Enter specific campaign names and the search function will quickly filter through the available data, presenting you with relevant results that match your query.
What is the “ view settings” feature?
What is the “ view settings” feature?
The "View Settings" feature allows you to customise how information is displayed. Here, you can select specific metrics to display, ensuring that the most relevant data is front and centre. This customisation enables you to focus on the aspects of your ad performance that matter most to you, facilitating a more efficient and personalised analysis process.
What are the "ascending" and "descending" features?
What are the "ascending" and "descending" features?
The ascending and descending filter within the Pencil Results Page Dashboard can help you organise and prioritise your metric data efficiently. Click on the arrows next to the column headers within your data tables.
Clicking the ascending arrow will sort the data in that column from the lowest to the highest value, which is useful for identifying underperforming metrics or campaigns that may need attention.
Clicking the descending arrow will arrange the data from the highest to the lowest value, allowing you to quickly highlight top-performing metrics or successful campaigns.
What is the "filter" button?
What is the "filter" button?
The filter button allows you to refine and focus your data analysis by narrowing down the information displayed according to specific criteria in a particular column. To use this feature, click on the filter button, typically positioned next to each column header.
By applying these filters, you can customise the data view to highlight only the most relevant information, making it easier to identify trends, compare different campaigns, or assess the impact of specific strategies.
What is the "count" section ?
What is the "count" section ?
By clicking the count button, you can instantly see the total number of ads that are currently running or active.
What is the "sum" section?
What is the "sum" section?
The sum button in the Pencil Results Page Dashboard calculates the total value of specific metrics, providing a comprehensive view of your ad campaigns' cumulative performance.
By clicking on the ‘sum’ button, you can also calculate the average and the median of each metric.
What is the "search" feature?
What is the "search" feature?
The search functionality is located at the top right of the dashboard interface and enables you to locate specific data and insights within your ad performance metrics. Enter specific campaign names and the search function will quickly filter through the available data, presenting you with relevant results that match your query.
