Pencil uses AI to make ads.

Pencil uses AI for both ad generation, aggregating the best language, image, video and audio models - and prediction, connecting to brand media accounts to help marketers decide which content will work best. Pencil is the only AI platform in use by Fortune 500 brands to make ads that are powered by $1bn of actual media spend.

We're called Pencil because we believe AI will be a tool for creative people, not a replacement of. We believe our approach may be as important going forward as the pencil was in the past.

Having a 'human-in-the-loop' throughout the generation process is a critical part of Pencil's design, ensuring skilled humans are involved in the creative process and ultimately are responsible for approving all output.