A GenAI (Generative AI) model is a type of artificial intelligence model specifically designed to create or generate new content that resembles the data it was trained on. This content can include text, images, video, or other forms of media.

Unlike traditional AI models, which are typically used for classification or prediction, GenAI models excel at producing original outputs, often with creative or human-like qualities.

Pencil offers a range of AI models for both image and text generation and each has their own strengths and weaknesses depending on what you are looking to achieve. Across the board they are creative, adaptable and trained on very large datasets.

Additionally they learn from what you bring to the model in your Brand Library and/or in your prompting. They have the ability to provide you with multiple outputs and iterate on outputs giving you the ability to keep influencing the outcomes. At Pencil we emphasise the Human in the Loop. Humans are involved in every stage of the process - providing data for the model, prompting, iterating, refining, editing, and ultimately putting the final work to use.