To begin creating your own tags, navigate to the insights panel within the Pencil platform. Select multiple creatives by clicking the checkbox next to each creative on the left hand side.

The option to create a new tag will appear at the top right of the screen.

Once you have defined your tag, you can start applying it to your creatives. Simply select the creative you wish to tag and choose your newly created tag from the list of available options. This process can be repeated across multiple creatives, allowing you to build a comprehensive categorisation system that reflects the nuances of your advertising strategy.