We strongly believe that GenAI should be a tool for creative people, not a replacement. That's why we're called Pencil.

We emphasise that there is a human-in-the-loop throughout the creative process from building your brand and asset libraries to prompting for your first creative output. The more you use Pencil the more you will realise that Prompting is a creative art in itself.

Advanced text, image and video tools allow you to go far beyond prompting, refining your creative vision. GenAI and feed-automation techniques allow for scaling in a range of directions - assets, markets and even languages.

Connecting ad accounts allow you to see the performance your ads in real time and tweak specific ads to make them perform better or replace those that aren't performing as well. All of these judgements are made by humans - creative humans.

We believe that Pencil is as important for today's creatives as the pencil has been for creatives past.