Pencil is designed to generate unique content for each client, reducing the risk of copyright issues. The uniqueness of the content depends on the context provided to the AI model. To ensure your ads are original:
Use Brand & Asset Libraries – Upload as much first-party (1P) data as possible. The more brand-specific context you provide, the more tailored the content will be.
Copyright Protection Measures
Pencil also has built-in safeguards to prevent copyright risks:
Prompt Filtering in AI Governance – Brands can block prompts that mention competitors, ensuring the AI doesn’t generate content referencing them.
Licensed AI Models – Users can select models trained on fully licensed data, such as Getty, Bria, or Adobe, to avoid unlicensed content.
Indemnity Provisions – Pencil Pro Terms of Service include indemnity protections for added security.
By combining strong AI governance, licensed data, and brand-specific inputs, Pencil helps ensure your ad content is both unique and legally compliant.
Need more details? Contact our support team!