Integrating a DAM (Digital Asset Management) system with Pencil gives you a number of significant strategic and practical benefits - especially when you have lots of teams producing branded content and/or you are significantly scaling your creatives.
In short, it supercharges creative automation with better organisation, speed, brand safety and scale.
Centralised Asset Control
The DAM means all your logos, images, videos, templates, fonts, and brand assets are held in a single, organised place.
Integrating with Pencil gives your creatives direct access to approved, on-brand materials and assets ensuring the highest level of consistency with brand-guidelines.
Faster Creative Workflow
Pulling directly from your DAM means no more downloading and uploading of assets.
Pencil having direct access to pull from your DAM speeds up the ideation, generation and revision process. This also has significant benefits when producing numerous variations or A/B testing.
Brand Consistency and Compliance
Direct integration with the DAM - the golden source - means only the latest, approved versions of assets are used.
The DAM integration means Pencil won't be generating content using outdated visual assets, messaging or low-resolution media.
Improved Collaboration & Transparency
Teams using the Pencil-DAM integration can track asset usage, collaborate more seamlessly and maintain version control.
Large global agencies and brands with Pencil users distributed across many offices or countries can more easily stay on the same page.
Data-Driven Asset Management
When integrated well, Pencil can automatically push approved creatives back to the DAM.
When integrated well, Pencil can associate usage and performance data back to assets in the DAM resulting in the opportunity for more intelligent asset selection and optimised creative generation.