Seamless Access to Licensed Fonts
Instantly use your brand's official suite of fonts when generating content in Pencil, avoiding font mismatches or default substitutes that could weaken your brand identity.
A Pencil-Monotype integration ensures that every text element, e.g. headlines, CTAs, remain visually aligned with your brand guidelines and standards.
Brand Integrity At Scale
Without integration it's possible that incorrect fonts get used either through human error or models defaulting to certain generic fonts.
By integrating Monotype with Pencil you can help ensure consistency across channels, with adherence to your approved typography.
Faster, Safer Workflow
With integration there is no need to manually upload fonts or check for licensing compliance.
Creatives save time while still maintaining control over typeface use, especially valuable in high-volume creative production and broadly scaled campaigns.
Higher Performing Creatives
With typography affecting readability, emotion and potentially even conversion, integrating Monotype's professional and broad library with Pencil ensures your brand is consistently speaking the way it wants, even in AI-generated ads.
Pencil's results and insights data could lead to the optimisation of Monotype-integrated fonts.