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What is the benefit of a Monotype integration?

Christopher John avatar
Written by Christopher John
Updated over 2 months ago

Seamless Access to Licensed Fonts

  • Instantly use your brand's official suite of fonts when generating content in Pencil, avoiding font mismatches or default substitutes that could weaken your brand identity.

  • A Pencil-Monotype integration ensures that every text element, e.g. headlines, CTAs, remain visually aligned with your brand guidelines and standards.

Brand Integrity At Scale

  • Without integration it's possible that incorrect fonts get used either through human error or models defaulting to certain generic fonts.

  • By integrating Monotype with Pencil you can help ensure consistency across channels, with adherence to your approved typography.

Faster, Safer Workflow

  • With integration there is no need to manually upload fonts or check for licensing compliance.

  • Creatives save time while still maintaining control over typeface use, especially valuable in high-volume creative production and broadly scaled campaigns.

Higher Performing Creatives

  • With typography affecting readability, emotion and potentially even conversion, integrating Monotype's professional and broad library with Pencil ensures your brand is consistently speaking the way it wants, even in AI-generated ads.

  • Pencil's results and insights data could lead to the optimisation of Monotype-integrated fonts.

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