Pencil’s media channel integrations allow for seamless, two-way interaction between creative development and ad deployment. These integrations streamline your workflow, reduce manual steps, and provide performance insights to help optimise future campaigns.
Two-way integration: export and import
Export: Send finished creatives directly to your connected media channels from within Pencil.
Import: Automatically pull all ads from your media channels into the Results & Insights sections for performance analysis.
Exporting Pencil creatives to media channels
Pencil provides a range of pre-formatted templates and Safezones tailored to different social media platforms, ensuring your ads are correctly sized and optimised for each channel. These tools, along with Pencil’s end-to-end creative workflow -from ideation to export—make integrations especially powerful.
Once your ad accounts are integrated, they will appear under the ‘Export’ button in the platform. You can choose to export a single creative or multiple feed variations, allowing for efficient bulk publishing.
Analysing and optimising ad performance
Once your ad account is connected, Pencil will automatically import all ads—regardless of where they were originally created—into the Results & Insights dashboard for analysis.
At present, Pencil does not distinguish between Pencil-generated ads and those made elsewhere, so we recommend using consistent naming conventions to help track performance and identify which ads were created in Pencil.
In short, Pencil’s media integrations give you a unified view of your creative pipeline - from idea to export to performance analysis - within a single streamlined environment.