Results page
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Written by Daniel Wright
Updated over a week ago

Tour the Results page

Click on the Results button to start the tour.

You can use this button to sync all of your data, or mouse over the ? icon to see how long it was since the last sync.

By clicking on this button you will be able to choose what information Pencil should look at to gain insights, either by Channel, Ad account, Campaign, and Ad set.

Here you can customize what’s your Objective or Targeting.

And by clicking here you can select the timeframe which Pencil should look at to gain insights.

This bar shows you all of the results for all ads within this workspace.

This bar allows you to set what Campaign and Ad sets you want to see results for as well as being able to set what Metric to use and what Target you are aiming for.

And you can use these buttons to select what metric you would like to use and the target you are aiming for.

The ads are grouped together into winning ad and losing ad categories which you can hide and show here.

The table of ads shows you the trend line, ROAS and Spend, which you can also sort the table by.

By clicking on the ad thumbnail you can view the ad.

And in the Action column, you can click on the Replace button to replace any live ad, or click on the channel link to view the ad in the channel.

Before you change anything that you have seen in this tour, it is a good idea to create your own result dashboard. You can do this by clicking on the down icon here, then clicking on the + Dashboard button.

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