Click on the Insights button to start the tour.

You can use this button to sync all of your data, or mouse over the ? icon to see how long it was since the last sync.

By clicking on this button you will be able to choose what information Pencil should look at to gain insights, either by Channel, Ad account, Campaign, and Ad set.

Here you can customize what’s your Objective or Targeting.

And by clicking here you can select the timeframe which Pencil should look at to gain insights.

The buttons in this area allow you to change what type of your insights you would like to view.

When you have the Creatives view selected, you can add tags to individual creatives or groups of creatives by clicking on the relevant selection box(es) and then clicking on the Add tags button.

You can use these buttons to select what metric you would like to use and the target you are aiming for.

And you can view the associated ads for each insight by clicking on the expand icons in this column.

Before you change anything that you have seen in this tour, it is a good idea to create your own insight view. You can do this by clicking on the down icon here, then clicking on the + Insight button.