From the AI magic tools page, click on the Cultural insights Get started button to begin.

Click the Select from Asset Library button to select a product.

Select a product from your product list, then click the Select button

You have the option of adjusting the Brand settings and set your language.

Next, click the Generate button.

Use the color prediction indicators to help you assess each insight.

Try using the chat box to gain new insights.

You can download a PDF containing all of the generated insights at any point by clicking on the Export button.

Congratulations, you have now used the Cultural insights tool to generate new insights into a product.