Brand description

A brand description is a brief overview of a brand's core values, mission, and unique characteristics. It serves as a foundational element in brand guidelines to ensure consistency in communication and helps audiences quickly grasp the brand's identity.

Brand purpose

A brand purpose is a clear statement that defines the fundamental reason a brand exists beyond making a profit, often tied to social or environmental goals. It serves as an inspirational guide in brand guidelines, helping to align marketing efforts and connect with consumers on a deeper level.

Brand history

Brand history is a narrative that outlines the origin, significant milestones, and evolution of the brand over time. It provides context and background that can enhance storytelling and deepen consumer connection with the brand.

Brand insight

A brand insight is a deep understanding of consumer behaviors, attitudes, or motivations that can inform strategic decisions. It uncovers truths about what drives consumer engagement with the brand and helps shape effective marketing strategies.

Brand vision

A brand vision is an aspirational statement outlining where the brand aims to be in the future. It guides long-term strategic planning and inspires stakeholders by articulating the desired impact or position of the brand in its market or community.

Brand persona

A brand persona represents the human-like traits attributed to the brand, including its voice, tone, and style. It's used to create consistent and relatable communications that resonate with target audiences.

Brand values

Brand values are the principles and beliefs that drive a company's actions and decision-making processes. They serve as ethical guidelines for behavior both internally among employees and externally in interactions with customers.

Brand manifesto

A brand manifesto is a compelling declaration of what a brand stands for, including its commitments and ideals. It often combines inspirational language with concrete examples to motivate both internal teams and external audiences.

Brand moments

Brand moments are specific interactions or experiences where consumers engage meaningfully with your brand. These moments can significantly influence perceptions and loyalty by creating lasting emotional connections.

Brand difference

Brand difference refers to what sets your brand apart from competitors—a combination of unique selling points (USPs), qualities, or attributes. Highlighting these differences helps attract target customers who value those distinctive aspects.

Descriptors

Descriptors are specific adjectives or phrases that define the personality and emotional quality of a brand's communication style. They provide guidance on how the brand should sound across all touchpoints to ensure a cohesive and recognizable voice.

Rules

Rules are guidelines that outline how to consistently apply the brand's tone in different contexts and scenarios. They help maintain uniformity in messaging by specifying dos and don'ts, language preferences, and stylistic nuances tailored to various communication channels.

Keywords

Keywords can be used positively to input specific words that should always be included in generated copy. Negative keywords can also be used to provide a list of specific words that should never be used when generating copy.

Examples

This gives you the option to upload examples of good copy that adheres to your brand tone requirements.