Pencil has a number of features designed to help you scale your creative output, whilst managing your messaging. You can add specific rule-based controls, create inclusion/exclusion lists, or add watermarks to AI-generated content. The more assets you upload, the better the AI will be at understanding your brand.
Automated filters provide an initial check on your output, screening for sexism, racism and other inappropriate content.
Rule-based controls allow you to define specific parameters around your tone and keyword usage.
Inclusion and exclusion list functionalities allow you to block keywords due to competitor usage or category regulation.
Watermarking can be added as a way to identify AI-generated content if that’s something you want to add.
Prompt limits allow you to lock keywords from being entered into prompt fields, e.g. proper nouns or competitors.
Extensive brand asset upload helps the AI generate according to your distinctive brand world.
A human-in-the-loop at all times means there is never any content published without human approval.