Default User Roles
You must be an admin to change access permissions. To change permissions for various users, navigate to Settings > Team.
Each user in a workspace can be allocated one of four roles:
Admin
Has access to all features and settings in the workspace
Client
Has access to view and export assets, creatives and templates
Creative
Has access to all creative generation features
Media
Has access to results, insights and scoring, as well as export of emails
The full permissions allocated to each role can be viewed in detail in the PDF below:
Custom user roles
Subscription admins have the ability to:
Create custom roles with tailored permission settings
Rename any custom role to match your team’s structure
Copy any role, including default roles, to use as a starting point
Disable roles (including defaults) to temporarily prevent them from being used
Delete custom roles you no longer need
How it works
A subscription-level admin has access to create roles via Settings > Team.
To create a role, select the tab for User roles, then select Create custom role to name and describe the new role. Then to edit your roles, select Edit permissions, simply tick the combination of permissions that you wish to apply to that role and then hit Save.
Please refer to our guidance PDF for the available permissions:
Default roles (Admin, Creative, Media, and Client) can’t be deleted but can be disabled if you no longer want them assigned.
Only enabled roles can be assigned from the Manage Team page. If a role is disabled or deleted, everyone with that role must be reassigned to a new one, and the same replacement role will apply to all affected users.
Once roles are assigned, changes take effect the next time users log in.
Please note that custom roles are a subscription-level feature, so change to roles and role permissions will apply across all of your workspaces. These changes can only be made by a subscription-level admin, not an individual workspace admin.
Assigning a custom role
After creating a custom role, go to the Manage Team page.
This page shows:
All users in the workspace
Their assigned roles
You can reassign a user to the new custom role from this page.
Please note: The role change only applies within the specific workspace where you assign it.
Disabling a Custom Role
If you later return to Custom Roles and disable a role that is currently assigned to users, you will be prompted to reassign those users to a different role.
Once you select a replacement role:
All users who had the disabled custom role will be updated.
This change applies across all workspaces within the subscription.

