Overview
In most cases, a generation is every time a customer interacts with an AI model to generate something. Knowing how many generations you've used is important as most subscriptions include a set number of generations.
Below are specific details pertaining to:
Text Generation
Image Generation
Video Generation
Feed Variation
Text Generation
Each message sent to a text model counts as 1 generation. This includes both the user’s prompt and the AI’s response, treated as a single interaction.
Model Name | Cost per use |
Gemini 2.0 Flash | 1 Generation / Message |
Gemini 2.5 Flash | 1 Generation / Message |
Gemini 3 flash instant | 1 Generation / Message |
Gemini 3 flash thinking | 1 Generation / Message |
Gemini 3 Pro Instant | 1 Generation / Message |
Gemini 3 Pro Thinking | 1 Generation / Message |
Google Gemini 2.5 Pro | 1 Generation / Message |
GPT 5.1 -Thinking | 1 Generation / Message |
GPT 5.1 – High-Thinking | 1 Generation / Message |
GPT 5.1 – Minimal-Thinking | 1 Generation / Message |
Gpt 5.1 instant | 1 Generation / Message |
Gpt 5.2 Instant | 1 Generation / Message |
Gpt 5.2 Thinking | 1 Generation / Message |
GPT-4o | 1 Generation / Message |
OpenAI GPT-4.1 | 1 Generation / Message |
OpenAI GPT-5 | 1 Generation / Message |
OpenAI GPT-5 Mini | 1 Generation / Message |
OpenAI GPT-5 Nano | 1 Generation / Message |
OpenAI o3 | 1 Generation / Message |
OpenAI o3 mini | 1 Generation / Message |
OpenAI o4 mini | 1 Generation / Message |
Whether your message is short or long, each prompt-response pair is billed once.
Image Generation
For image models, every image generated counts as 1 generation, regardless of resolution, quality, or model type. This ensures consistency across providers.
Model Name | Cost per use |
Google Imagen 3 | 1 Generation / Image |
Getty Images | 1 Generation / Image |
Bria Base v2.3 | 1 Generation / Image |
Adobe Firefly v4 | 1 Generation / Image |
GPT Image 1.5 | 1 Generation / Image |
Imagen 4 Ultra | 1 Generation / Image |
Nano Banana: Gemini 2.5 Flash Image | 1 Generation / Image |
Nano Banana Pro - Gemini 3 | 1 Generation / Image |
Kling AI IMAGE 2 | 1 Generation / Image |
Kling AI IMAGE 2.1 | 1 Generation / Image |
Note: Post generation actions will have separate cost, e.g. 1 edit = 1 generation
Video Generation
Video generation is priced per second of generated video, but with an important rule:
🔺 In case of fraction, the generations are rounded up to the nearest full generation.
There are no partial charges—even 0.1 over will round up.
Model Name | Cost per use |
Runway Gen3 Alpha Turbo | 0.33 Generations / sec (Rounded off to nearest higher based on total seconds duration) |
Runway Gen4 Alpha Turbo | 0.33 Generations / sec (Rounded off to nearest higher based on total seconds duration) |
Google Veo2 | 3 Generations / sec |
Google Veo3 | 2 Generations / sec |
Google Veo3.1 | 2 Generations / sec |
Adobe Video1 Standard | 4 Generations / sec |
Sora 2 | 1 Generations / sec |
Sora 2 Pro | 3 Generations / sec |
Kling AI Video 2.1 (China only) | 2 Generations / sec |
Kling AI Video 2.5 (China only) | 2 Generations / sec |
Examples:
A 5-second Runway Gen 4 output = 5 × 0.33 = 1.65 → 2 generations
A 3-second Google Veo3 output = 3 × 2 = 6 → 6 generations
Note: Please note that you will not be charged for failed generations
Feed Variations
We count one generation per every variation generated. If 20 variations are generated from a master creative, that would count as 20 generations.
Note: If 1 creative has 5 formats, we still only count as 1 generation.
AI Tools inside feeds
Using an AI tool inside the feed also counts as one generation. For example, translating 5 cells to a different language using AI will count as 5 generations.
Feed Sync
We count one generation per ten variations generated using Feed Sync. For example, if 20 variations are generated using the feed sync feature, that would count as 2 generations.
Adobe After Effects Imports
You can import After Effects projects to Pencil and link them to Feed Variations to scale video content. Imports are priced per duration of the rendered output video.
Software format for import | Cost per use |
Adobe After Effects | 1 Generation / 10 sec duration |
For more information on preparing and uploading After Effects projects and connecting them to your Pencil Feed Variations, read: What Are The After Effects Upload Requirements?
AI Voiceovers
With either model, one generated voiceover counts as a single generation:
Model name | Cost per use |
Google Chirp 3 HD | 1 Generations / audio |
Google Gemini 2.5 TTS Pro | 1 Generations / audio |
Tracking Generations
If your subscription has a limited generation count, you can view your remaining generations in the bottom right corner of your workspaces using the counter shown below:
You can also view generations used per user in any workspace's Manage Team menu:
