Although the actual origin of Ultrabold will remain a closely guarded secret, here’s a brief explanation... 🤫
Ultra-: Syn. Hyper-, prefix of Greek origin meaning "beyond".
Bold: (adj.) Who shows determination, boldness, who goes further than others.
When we created our brand, we wanted to set the bar high, higher than it had ever been set in our business, and this in all aspects of our DNA. Technically perfect products, visionary aesthetics, committed choices.
Ultrabold embodies our taste for detail, the subtle, unobtrusive feature that makes all the difference, like the meticulous design of our products.