What is advertising inventory in unea?


Touchpoints are all channels you interact with your customers, online and offline. Examples of touchpoint types: online shop, social media accounts, stores, print publications

One touchpoint can contain one or multiple placement types and placements

Placements are the specific spaces within one touchpoint, that display advertising content and activities. Examples of placement types: web banners, social media post and story, promotion areas

Examples:

  • An online shop (touchpoint) contains several web banners (placements)

  • A brick&mortar store (touchpoint) has several promotion areas and multiple display windows (placements)

What is the advertising inventory good for?

  • Use the touchpoint and placement overviews as central inventory directory, they are the foundation for your campaign planning

How to create touchpoints?

  • Navigate to the Touchpoint tab in the navigation bar

  • Click on “Create touchpoint” on the upper right corner

  • Populate the name and type of the touchpoint you want to create

  • Click “Create”

The touchpoint type you want to create is not available in the dropdown?

Please contact our support team to discuss options or add further custom types to your account.

You can access further quick actions from the table view by clicking on the action button (...) on the right hand side of each row - such as adding an placement.

Nested touchpoints

You can created nested sub-touchpoints via "Create Child".

As a best practice, we recommend these for structuring locations or positions within a touchpoint.

Examples: within a store there could be different levels (1st floor, 2nd floor) or within a print publication or website there could be sections (men, women, kids)

How to create placements?

Each placement needs to be allocated to one touchpoint - e.g. a promotion area (placement) is located within a specific store (touchpoint).

  • Navigate to the touchpoint where you want to add a placement and select “Add Placement” from the actions menu on the right side of the table

  • Populate the name and type of the placement you want to create

  • Click “Create”

The placement type you want to create is not available in the dropdown?

Please contact our support team to discuss options or add further custom types to your account.

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