UpBeing is based on several key tenets of Cognitive Behavioural Therapy (CBT) and incorporates learnings from different research fields. The most important concept that we’ve built into UpBeing is the idea of behavioural activation. Behavioural activation refers to feedback loops. Positive behaviours result in positive moods, resulting in more positive behaviours and positive moods. Of course, this also applies to negative states, so the app is designed to limit negative spirals while encouraging positive ones.

Principles of Emotional Intelligence, Positive Psychology, and Acceptance Commitment Therapy can be found within various app features.

UpBeing also works with leading researchers to proactively seek out and conduct research projects in Applied Psychology, I/O Psychology, Behavioural Economics, Human Factors Engineering, Social Psychology, Cognitive Science, Neuroscience, AI and Deep Learning. This research allows us to stay on the cutting edge, advance critical research that aligns with our mission, and prove that UpBeing positively impacts our users’ wellbeing.

Our co-founder, Sean Kortschot, received his Ph.D. in Human Factors Engineering (HFE) from the University of Toronto. Human Factors Engineering is a form of engineering that explicitly considers human psychology and physiology in its designs.