A lot of the existing Emotion Detection and Recognition technology is used to sell you ads or addict you to applications.

We don’t think technology is inherently evil, but it’s well-known that device usage (or over-usage) can result in negative mental health outcomes. But how does it affect you specifically? Or what about a particular app? What if there was a way to optimize your usage so that you get the benefits without the negatives?

UpBeing seeks to help each individual understand how their behaviour uniquely affects them. Using UpBeing will allow you to deeply understand how a particular behaviour negatively or positively affects you so you can act accordingly.

Fundamentally, we believe there is a way to use technology responsibly and at a critical optimal level for all your behaviour. We help you find that optimal place.