Ferrazzi provides a look into a chapter from his book Never Eat Alone, which highlights the importance of personal contacts to open doors for us. Often times, these contacts aren't strong contacts, such as friends and family, but acquaintances. Knowing a couple superconnectors can be central to building a broad social network.
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​https://www.inc.com/resources/sales/articles/20050301/connections.html
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By Keith Ferrazzi for Inc.
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