In your pursuit of career success, impression management is a critical skill, yet particular workers resist making an effort in this way, reasoning it as a betrayal of their authentic selves, or a demand that they behave like phonies. But impression management—or the conscious control of what and how you communicate so others arrive at the impression you want—doesn’t have to mean being inauthentic or phony. Instead, impression management requires you to have a keen awareness of who you are, what you are capable of, and the true nature of your strengths and weaknesses.
By Andrea S. Kramer Alton B. Harris for Fast Company
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