While seemingly obvious, one of the most difficult things to do during a period of adverse change and hardship is to confront reality. To seek out the truth, stare it in the face, and make decisions based on facts, not wishful thinking. That’s what Grove and Moore did while facing an onslaught of competition. They looked at the competitive landscape, their company’s strengths, and recognized that the moment called for a hard choice to exit a market they could not succeed in. This called for situational awareness.
By Jason Shen for Fast Company
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