The way you present yourself influences how you are seen and, ultimately, your success in business. Social media has made it easy to craft a profile customized to appeal to just about any online audience. For business leaders and professionals, the temptation to present an image of who you would like to be instead of who you are can be overwhelming. However, creating a false impression can backfire when meeting potential clients or business partners face-to-face, as they may feel betrayed to find that you are nothing like your online persona.
By Forbes Coaches Council for Forbes