With over 720 million global users on the platform, LinkedIn has solidified its spot as the go-to social network for all things professional development. In fact, with the over-saturation of content on other social networks where you have to pay-to-play, there's a prime opportunity to build your personal brand and thought leadership on LinkedIn. As we're in a digital-first reality, building your digital personal brand can lead to incredible opportunities like increased deal flow, speaking on podcasts and at conferences, and more media attention— all through using social media to your advantage.
By Kate Talbot (2021)
Written by Neil Wainwright
Updated over 2 years ago