One of the most potent tools that a leader has at their disposal is their high-net influence network. But what many don't know is how to activate their network and when. Let's explore the dos and don'ts of audience networks when it comes to personal brand leadership. A personal brand is how others see you combined with your history (reputation) and the information available about you (often through the press or social media). Just like corporations and product brands we see on the shelves in a store, your brand is malleable and can almost be whatever you want it to be — with the right communication.

https://www.forbes.com/sites/forbescoachescouncil/2020/10/12/how-to-identify-and-grow-your-high-net-influence-network/#67d7a4771e71

By Jon Michail for Forbes
​https://twitter.com/jon_michail
​https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/