I've tried to set reasonable and sustainable prices on all my programs that allow people to fix their bodies at home. The prices cover operating expenses like reliable high-speed hosting for the website and all programs (this alone is several thousand dollars a year), customer service staff, software updates and upgrades, cameras, lenses, microphones, video editing, food, clothing, and shelter for my family, etc. etc.

The price you pay also makes it possible for me to continuously rethink and refine my programs. Every year I revise two to three programs to ensure that they are up-to-date with my growing knowledge and formatted to serve students effectively.

Unlike many companies, I don't charge subscription fees, and I do not charge people for future revisions to programs. If you pay for a program today, you get the updated versions for free in the future.

In today's business world, none of this is considered "best-practice" because it does not maximize revenue.

And I'm 100% okay with that.

My primary goal is to deliver programs that increase your understanding and competence so that you can solve your problem. If my programs solve your problem, you've paid a very reasonable amount and saved yourself from the (extremely frustrating and expensive) process of trying to find a professional who has useful solutions for you.

And if my programs don't help, you just need to message my support team for a full refund.

Some people have scolded me, saying I should just give my programs away for free otherwise I'm just callous and greedy.

The implication is that charging money for the programs makes me callous and money-driven. There are two things to think about here.

First, doctors, surgeons, physical therapists, nurses, yoga teachers, priests, artists, and bike mechanics all charge money for the work they do. Even if they love their work, at some point they need money coming in to keep doing what they love. If you have a job that you love, you probably still require someone to pay you to do it. Phone bills, rent, mortgages, internet service, gasoline, and clothing all cost money.

The total charge for hip or spine surgery can easily be 100 times the cost of any of my programs. That does not mean the surgeon, the nursing staff, or the anesthesiologist are (necessarily) greedy and callous.

Second, while I'd love to give programs away for free, the reality is that does not seem to work well. I have actually tested to see what happens when we give people programs for free. So far, 99% of people who have been given a program for free didn't bother doing the program. Anyone who runs a service business is probably not surprised by this. 😅

Third, if I gave away all my programs for free, there would be no money to keep the site running, no money to pay for video editing, and no money to keep the courses available.

Of course, YouTube provides some revenue from advertising, but do you really want more commercials on my YouTube channel? (I've already cut out mid-roll ads to enhance your viewing experience). Do you really want me to waste 45 seconds of every video telling you about how a new special powder can make you ten years younger or how *these* special glasses will protect you from cancer? 🙄

Didn't think so.

The best balance I have found is to give away a TON of information on YouTube for free. For those who need more detailed help, my programs are available for purchase. And, since my goal is to make money only if the program helps, I offer a money-back guarantee.

From your perspective, this means zero financial risk. If it helps, it’s money well spent and countless hours saved. If it doesn’t help, you get your money back to spend it on something else that might.

That's as simple, straightforward, and fair an arrangement as I can envision.