🔍 What is “Group By”?
“Group By” lets you aggregate your performance metrics by a specific attribute so you can instantly see how that element performs across multiple ads or campaigns.
Instead of reviewing every ad individually, Upspring groups together ads that share the same value — for example, the same creative, headline, or landing page — and shows combined metrics like spend, ROAS, CTR, and conversions.
🧠 Why it matters
In creative analytics, the same idea often runs across several ads. Group By helps you spot which elements are driving performance:
See which creatives are truly scaling (even if used in multiple ad sets).
Discover which headlines or copies consistently boost CTR.
Compare landing pages to find which converts best.
It’s the easiest way to move from “ad-level noise” to concept-level insights.
⚙️ Available groupings
You can group by any of these dimensions:
Group By | What it does | When to use |
Creative | Aggregates all ads using the same video or image creative | To find your top-performing assets and visualize fatigue or reuse |
Ad Name | Groups results by the Meta ad name | When you name ads by theme, creator, or format |
Headline | Combines ads with the same headline text | To test copy variants and spot messaging that drives clicks |
Copy (Primary Text) | Groups by the main ad copy | Ideal for understanding what tone or structure converts |
Landing Page URL | Groups ads driving to the same destination | To measure on-page performance and funnel consistency |
💡 Example
Imagine you’re running 5 ads that all use the same product demo video but different headlines.
If you Group By → Creative, you’ll see one aggregated row showing the total spend, impressions, CTR, and conversions for that creative — no matter which ad names or campaigns it appears in.
This helps you quickly answer questions like:
“Which video creative drove the most purchases overall?”
“Which landing page performs best across all traffic sources?”
“Do certain headlines consistently outperform others?”
🚀 Pro Tips
Combine Group By + Filters for deeper cuts (e.g., Group By Creative + Filter Campaign contains ‘UGC’).
Use AI Insights after grouping to reveal patterns like “Hook-style creatives drive 27% higher CTR.”
Save your favorite grouping as a custom report view for quick access later.