Quick Summary
Navigate to Goals → Conversions → Summary in Google Ads.
Click your Purchase conversion to open details.
Scroll to Tag Setup and select "Use Google Tag Manager".
Copy the Conversion ID (AW-XXXXXXXXX) and Label displayed.
Steps to Find Your Conversion ID and Label
Step 1: Access Google Ads
Navigate to Google Ads and log in your account
Step 2: Go to Conversions
Click Goals → choose Conversions → select Summary
Step 3: Open Your Purchase Conversion
Find and click your "Purchase - UpstackData" conversion (or your existing purchase conversion)
Step 4: Access Tag Setup
Scroll down to the Tag Setup section
Step 5: Select Google Tag Manager
Click "Use Google Tag Manager"
Use Google Tag Manager button
Step 6: Copy Your Tracking Codes
You'll now see:
Conversion ID (format: AW-XXXXXXXXX)
Conversion Label (alphanumeric string)
Copy both values for use in Upstack Data.
Then click Create Configuration to save setup.
