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Google Tag

Use a Google Tag in both your Custom Forms and/or your Virtual Shop to track customer interactions and conversions.

Custom Forms - Google Tag

  • set this up in the "Tracking" section when building out a Custom Form

  • tracks the following:

Virtual Shop - Google Tag

  • set this up in Preferences > Virtual Shop in the "Google Tag ID" section

  • NOTE: our system only accepts G-, GTM-, AW-, or DC- prefixed IDs

  • tracks the following conversions:

NOTE:

Embedding the Virtual Shop in an iframe (as opposed to linking to it) may slightly reduce the accuracy of returning visitor and advertising attribution data in some browsers but, overall, shop activity and sales tracking will continue to work normally.

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