Our pool offers a plethora of attributes, not just demographics targeting. Select between 100+ attributes to target your audience.

Available targeting attributes:

Demographics

  • Current Country of Residence

  • Age

  • Nationality

  • Sex

  • Ethnicity (Simplified)

  • Ethnicity

  • Gender identity

  • Sexual Orientation

  • Relationship/Marital status

Geographics

  • Country of Birth

  • Place of most time spent before turning 18

  • Immigration

  • Living abroad

  • Moved with partner

  • Mono/multi-cultural

  • UK area of birth

  • Current UK area of residence

  • Postcode of residence (UK)

  • Postcode of work (UK)

  • Current U.S state of birth

  • Current U.S state of residence

Languages

  • First Language

  • Fluent languages

  • English speaking Monolingual

  • Were you raised monolingual?

  • Bilingual

  • Language related disorders

Work

  • Employment Status

  • Job Seeking

  • Experiences at work

  • Commute/travel to work

  • Remote/office work

  • Working hours

  • The work week in hours

  • Entrepreneurship

  • Startup

  • Technology use at work

  • Teacher

  • Safety procedures at work

  • Negotiation Experience

  • COVID-19 Employment Status

  • COVID-19 Working From Home

  • Employment-Sector

  • Employment Sector within Business Management and Administration

  • Employment Sector within Medicine/Healthcare

  • Past Employment Sectors

  • Industry

  • Industry Role

  • Company type

  • Employer Type

  • Organizational tenure

  • Employee interactions

  • Workgroups

  • Supervisor

  • Colleague

  • Customer-facing

  • Number of subordinates

  • Leadership/Position of power/Supervisory duties

  • Management experience

  • Hiring experience

Education

  • Highest education level completed

  • Subject

  • Undergraduate year of study

  • Literacy Difficulties

  • Student Status

  • Current education level

Health

  • Health Insurance (US)

  • Units of alcohol

  • Alcohol therapy

  • COVID-19 Vaccination

  • Vaccine Opinions 2

  • COVID-19 Symptoms

  • Diet

  • Lost weight recently

  • Diet Restriction

  • Past Diet

  • Restricted food intake

  • Body Weight

  • Body Mass Index

  • Head Injury

  • Head Injury: Knock out history

  • Long-term health condition/disability

  • A long-term health condition or disability

  • Chronic condition/illness

  • Chronic Disease

  • Diabetes type

  • Respiratory disease

  • Multiple sclerosis

  • Heart Issues

  • Coronary artery disease

  • NHS Mental Health Support

  • Mental health/illness/condition - ongoing

  • Mild cognitive impairment/Dementia

  • Autism Spectrum Disorder

  • Mental illness daily impact

  • Antidepressants

  • Medication use

  • Pain - duration

  • Pain Question

  • Smoking: Tobacco or e-cigarettes

  • Smoking status

  • Smoking frequency

  • Vaping status

  • Quit smoking

  • Corrected vision

  • Hearing difficulties

  • Vision

Beliefs

  • ProLife/ProChoice

  • COVID-19 Vaccine Opinions

  • Climate Change

  • Concern about environmental issues

  • Windfarms

  • Political Affiliation (UK)

  • Political Party Affiliation UK

  • UK General Election 2019

  • UK general election 2017

  • BREXIT

  • Political Spectrum (US)

  • U.S. Political Affiliation

  • US Presidential election

  • 2020 US presidential election

  • 2016 US presidential election

  • Religious Affiliation

  • Non-Religious

  • Participation in regular religious activities

  • Christianity Affiliation (New)

Family & relationships

  • Informal/unpaid caring responsibilities

  • Children

  • Number of children

  • Year of birth of a first child

  • Year of birth of the youngest child

  • The month of birth of the youngest child

  • Living with a biological child

  • Living with biological child's parent

  • Living with family

  • Household Size

  • Pregnancy

  • Pregnancy (partners)

  • Dating apps

  • Romantic Relationship

  • Romantic Relationship 2

  • Living with spouse/partner

  • Sexual partner

  • Number of romantic partners

  • Number of Siblings

  • Siblings

Lifestyle and interests

  • Hobbies - Categories

  • Pets

  • Game types

  • Musical Instrument

  • Meditation

  • English Premier League Fan

  • English Premier League Team 18/19

  • Weekly Exercise

  • Team Sports

  • Watching Sports

  • Sports teams

Technology and online behavior

  • Devices with screens

  • Weekly device usage

  • Internet-enabled products

  • Children and technology

  • Video Games

  • VR headset (ownership)

  • VR headset (frequency)

  • Simulated Experiences

  • Online gambling games

  • Internet pornography

  • Computer Programming

  • Knowledge of software development techniques

  • Tweeting Frequency

  • Social-Media

  • Chat/Messaging apps

Shopping and consumer habits

  • Car Brand

  • Fashion brand purchases

  • Free From Products

  • Luxury Goods

  • Primary Grocery Shopper

  • Consumer review websites

  • Soft drink types

  • Alcohol types

  • Online shopping

  • Online Shopping Frequency

  • Groceries online

  • Clothing online

Other

  • Handedness

  • Jury duty

  • Driving license

  • Charity Affiliation

  • Prison

  • Crime victim

  • Crime incidents

  • Car usage

  • Ridesharing services

  • Trips Abroad

Participation on Prolific

  • Confidentiality agreement

  • Deception

  • Record Video

  • Video call interview

  • Participating together with a romantic partner on Prolific

  • Other crowdsourcing platforms

  • Other crowdsourcing platforms select

  • Webcam

  • Computer operating system

  • Phone Operating System

  • Android OS version

  • iPhone model

Finance

  • Credit cards

  • Charitable Giving

  • Socioeconomic Status

  • Investment

  • Types of investment

  • Evaluating a company's stock as a potential investment

  • Car Owner

  • Property Ownership

  • Property Type

  • Personal Income (GBP)

  • Household Income (USD) [US participants only]

  • Household Income (GBP)

  • Household spending decisions

  • Energy bill paying

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