Average Reach

The average number of unique accounts that have seen the creator's posts (stills & reels) and stories.

Average Views

The average number of times the creator's posts (stills & reels) and stories have been seen.

Average Engagements

The average number of likes, comments, saves, and shares on each post.

Follower Engagement Rate

The average percentage of followers who have engaged with the creator's posts (stills & reels).

Reach Engagement Rate

The average percentage of unique accounts who have seen and engaged with the creator's posts (stills & reels).

View Engagement Rate

The average percentage of engagements to total views of the creator's reels.

Average Reels Views

The average number of video sessions on the creator's reels, which are counted when a video starts to play automatically or because someone clicks to play the video.

Average Story Reach

The average number of unique accounts that have seen the creator's stories.

Average Story Views

The average number of times the creator's stories have been seen.

Average Views

The average number of times each of the creator's videos has been viewed.

Average Engagements

The average number of likes, comments and shares.

Average Likes

The average number of likes on the creator's posts.

Average Comments

The average number of comments on the creator's posts.

Average Shares

The average number of shares of the creator's posts.

View Engagement Rate

The average engagements divided by the average video views.

Average Views

The average number of times each of the creator's videos has been viewed.

Average Likes

The average number of times each of the creator's videos has been liked.

Average Comments

The average number of times each of the creator's videos has been commented on.

Average Shares

The average number of times each of the creator’s videos has been shared.