Average Engagements

The average number of likes, comments, and saves.

Reach Engagement Rate

The average percentage of unique accounts who have seen and engaged with the creator's posts.

Follower Engagement Rate

The average percentage of followers who have engaged with the creator's posts.

Average Reach

The average number of unique accounts that have seen the creator's posts and stories.

Average Impressions

The average number of times the creator's posts and stories have been seen.

Average Story Reach

The average number of unique accounts that have seen the creator's stories.

Average Story Impressions

The average number of times the creator's stories have been seen.

Average Reels Views

The average number of video sessions on the creator's reels, which are counted when a video starts to play automatically or because someone clicked to play the video.

View Engagement Rate

The average percentage of engagements to total plays (views) of the creator's reels.

Follower Engagement Rate

The percentage of followers who have interacted with the reel. Followers are counted at the date of posting.

Reach Engagement Rate

The percentage of unique viewers of a reel who have also interacted with that reel.

Average Views

The average number of times each of the creator's videos has been viewed.

Average Engagements

The average number of likes, comments and shares.

Average Likes

The average number of likes on the creator's posts.

Average Comments

The average number of comments on the creator's posts.

Average Shares

The average number of shares of the creator's posts.

View Engagement Rate

The average engagements divided by the average video views.

Average Views

The average number of times each of the creator's videos has been viewed.

Average Likes

The average number of times each of the creator's videos has been liked.

Average Comments

The average number of times each of the creator's videos has been commented on.