The Framework Editor lets you control how your campaign messages are built. You can pick a built-in framework, customize it, or build your own from scratch and save it for future campaigns.
The quickest way: just use the chat
You don't need to open the editor to adjust your framework. In the chat panel, tell Twain what to change — "Make the opening shorter," "Use a different structure for the follow-ups," or "Lead with a pain point instead." Twain applies the update and you can regenerate from there.
When to use the Framework Editor instead
The editor makes sense when you want to:
Save a framework to reuse across campaigns
Control each section of the message precisely, step by step
Build a shared template for your team
How to open it
Inside a campaign, your sequence steps and generated messages are already visible in the main view. To edit the framework for a specific step, click the pencil icon on that step. This opens the Framework Editor, where you'll see the structural template, the instructions and placeholders that tell Twain how to build the message.
Built-in framework types
Twain comes with six ready-to-use frameworks. Pick the one that fits your outreach situation:
Relevance and Observation focus on personalizing your message to the lead's role and using social proof to build trust.
Pain Point and Offer are built around a specific problem you solve, or a resource you want to share.
Event and Inbound are for timely situations: inviting someone to a meeting, or following up on a recent signup.
Select a framework from the dropdown and Twain will apply its structure. You can then edit it directly or save a modified version as your own.
What you can do
Edit intros and follow-ups directly, section by section
Reorder steps or rewrite them to fit your style
Drop in specific sentences or phrases you want Twain to include almost word-for-word
Pull in signals or paragraphs from campaigns you've run before
Save a framework to your library so you (or your team) can reuse it
No undo button. The Framework Editor doesn't have a version history or a revert option. If you overwrite something by accident, you'll need to retype it manually or regenerate the affected steps. Make a copy of your framework before making major changes, in case you need a fallback.
Verbatim text
Want a sentence or paragraph included exactly as written? Put it in quotation marks when you tell Twain what to add, e.g. "Add the following sentence at the third paragraph exactly as is: '...'" Twain inserts it unchanged.
If your verbatim text pushes a message past a length limit you've set (e.g. a 20-word cap), Twain will ask if it's okay to lift the limit for that step, rather than cutting your text down.
Saving and reusing frameworks
Any framework you save is available across campaigns in the same workspace. Build up a library of structures that work for different audiences or campaign types, and pull them in instead of starting from scratch.
Can I use a framework across workspaces?
No. Frameworks are tied to the workspace where they were created. To use one in a different workspace, you'd need to recreate it there.