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Framework Editor: Customize Your Campaign Message Structures

Learn how to use the Framework Editor to customize your campaign message structures, save reusable frameworks, and build a library of proven messaging patterns.

The Framework Editor lets you control how your campaign messages are built. Instead of using Twain's default structure, you can define your own opening, follow-up sequence, and messaging logic, and save it for future campaigns.

How to open it

Inside a campaign, click "Customize" to open the Framework Editor. You'll see the full structure of your campaign broken down by step, with email and LinkedIn views you can switch between.

What you can do

  • Edit intros and follow-ups directly, section by section

  • Reorder steps or rewrite them to fit your style

  • Drop in specific sentences or phrases you want Twain to include almost word-for-word

  • Pull in signals or paragraphs from campaigns you've run before

  • Save a framework to your library so you (or your team) can reuse it

Saving and reusing frameworks

Any framework you save is available across campaigns in the same workspace. Build up a library of structures that work for different audiences or campaign types, and pull them in instead of starting from scratch.

FAQ

Can I use a framework across workspaces?

No. Frameworks are tied to the workspace where they were created. To use one in a different workspace, you'd need to recreate it there.

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