What is Creator Analytics?
Creator Analytics is Usly's in-depth analytics module, giving you granular performance data for each individual creator in your agency. Unlike the general overview dashboard, this section breaks down revenue by source, subscriber behaviour, and hourly activity patterns all in one place.
How to access it
In the left sidebar, go to Creators
Click on Analytics
Select a specific creator, or keep All Creators selected for agency-wide totals
Filtering by creator and date range
At the top of the page you'll find:
Creator tabs — one button per creator in your agency. Click any to isolate their data. All Creators is selected by default (aggregated across the full roster).
Date range picker (top right) — click the calendar icon to set a custom period. Defaults to the current month.
💡 All data on the page refreshes instantly when you switch creator or date range — no page reload needed.
Revenue KPI Cards
Six cards at the top of the page display total earnings by source for the selected period.
Card | What it tracks |
Total | Combined revenue from all sources |
Subscriptions | Revenue from subscriptions (new + renewals) |
Media | Revenue from PPV media sales |
Tips | Tips received from fans |
Lives | Revenue generated during live streams |
Locked Text | Revenue from paid messages |
Each card includes a percentage change indicator compared to the equivalent previous period:
🔴 Red with minus → decline
🟢 Green with plus → growth
Subscriber Metrics
Three chart blocks sit below the revenue cards.
Subscribers (Estimated)
Estimated number of active subscribers at the end of the period.
Broken down into: Ren. (renewals) and New (new subscribers)
Use the All / Ren. / New toggle to switch the chart view
Lost Subscribers (Estimated)
Estimated number of unsubscribes during the period.
A high figure signals retention issues — consider reviewing your messaging strategy or posting frequency
Avg Spend / Subscriber (Estimated)
Average revenue generated per subscriber during the period.
Measures monetisation efficiency regardless of audience size
Use the All / Ren. / New toggle to compare spending between new and returning subscribers
⚠️ The Estimated label means these figures are calculated from Fansly's aggregated data — absolute precision is not guaranteed.
Data Table
Below the chart blocks, a detailed table lists a breakdown per creator (when All Creators is selected), or a single row of full stats for the selected creator.
Column reference
Column | Description |
Creator | Creator name |
Total $ | Total revenue for the period |
Subs $ | Subscription revenue (new + renewals combined) |
New Subs $ | Revenue from new subscribers only |
Recurring $ | Revenue from renewals only |
Media $ | PPV media sales revenue |
Tips $ | Total tips received |
Live $ | Live stream revenue |
Locked Text $ | Paid message revenue |
Subscribers | Active subscribers (estimated) |
New | New subscribers acquired in the period |
Renewals | Subscription renewals in the period |
Avg $/Sub | Average revenue per subscriber |
PPV Rev $ | Total PPV revenue |
Sales $ | Total sales |
Messages | Number of messages sent |
PPV Sent | Number of PPV messages sent |
PPV Purch. | Number of PPV purchases made |
Golden... | Golden fans metric (top spenders) |
Unlock R... | Unlock rate — % of PPV messages that were purchased |
Total row
At the bottom of the table, a Total row sums all columns across all creators.
Search & Export
Search bar — quickly filter by creator name within the table
Export CSV — downloads all table data as a
.csvfile for external analysis (Excel, Google Sheets, etc.)
Earnings Trends
A stacked bar chart showing the daily revenue breakdown by source for the selected period.
How to read it
X axis → dates
Y axis → revenue amount ($)
Each bar is split into colour-coded segments:
Colour | Source |
🟢 Green | Subscriptions |
🔵 Blue | Media (PPV) |
🔴 Red | Tips |
🟣 Purple | Lives |
⚪ Grey | Locked Text |
Interactive tooltip
Hover over any bar to see a detailed breakdown for that day:
Amount per source
Total for the day
💡 Use this chart to identify days with unusually high or low revenue — then cross-reference with specific campaigns, mass messages, or content drops to understand what drove the spike or the drop.
Breakdown
A donut chart showing the proportional share of each revenue source for the period.
To the right of the chart, each source is listed with:
Absolute amount in dollars
Percentage share of Total
How to interpret it
If Media accounts for 70%+ of revenue, your agency is heavily reliant on PPV sales. Consider diversifying into Subscriptions and Tips for more predictable recurring revenue.
Revenue Heatmap
A visual representation of when revenue is generated, broken down by day of week and hour of day.
X axis → hours (0–23)
Y axis → days of the week (Mon–Sun)
Cell colour intensity → volume of revenue in that hour
How to use it
Identify your fans' peak activity hours
Schedule PPV mass messages and content drops during high-conversion windows
Compare heatmaps across creators — different audiences are active at different times
FAQ
Why are some metrics labelled "Estimated"? Fansly does not expose fully precise subscriber counts in real time. Usly calculates these figures from available aggregated data — variance is typically minimal.
Can I export chart data (not just the table)? Currently, export is only available for the table via the Export CSV button. Charts can be saved via screenshot.
How frequently is data updated? Data syncs with Fansly with a delay of up to a few hours. For the most accurate view, we recommend checking the dashboard the following morning.