Advice and answers from the Team Vantage Team

Google Analytics: This shows the number of visitors to your store as determined by Google Analytics. Note that this number is inferred by sampling traffic data and may not represent the actual number of visitors and might conflict with other sources of data. However, it is a good indicator for trend analysis as the methodology is stable over time.

Carts: This shows the number of shopping carts that have been created. The purpose is to give you a sense of the amount of active traffic that your store is receiving. The box also has a percentage change, and a colour to indicate if the number has increased over the previous period (today vs. yesterday, this week vs. last week, etc.). Note that carts are not always equivalent to the number of shoppers, customers, or purchases.

Orders: This shows the number of orders that your store has received. The purpose is to give you a sense of the number of completed purchases taking place. The box also has a percentage change, and a colour to indicate if the number has increased over the previous period (today vs. yesterday, this week vs. last week, etc.)

Revenue: Revenue shows the amount of money that your store has made. The box also has a percentage change, and a colour to indicate if the number has increased over the previous period (today vs. yesterday, this week vs. last week, etc.)

Revenue Timeline: The Revenue Timeline compares your current revenue with a previous time period (today in blue vs. yesterday in grey, this week to-date vs. last week, etc.). You can also choose which of your revenue components you wish to chart (Total, Subtotal without Shipping and Tax, Fulfilled, Shipping, or Tax Revenue).

Abandoned Carts: Abandoned carts are customers that have created a cart but not completed the purchase. Your Abandoned Cart Rate is the percentage of carts that were abandoned as a percentage of all your carts created. The Abandoned Cart Rate will differ from store to store often based on the buying experience offered, the products, shipping costs, or other variables. Vantage benchmarks your store against other stores to give you a sense of how you’re doing.

Repeat Customers: Repeat customers are any customers who have made more than one purchase from your store. For example, if you select the “Monthly” period during the month of April, you’ll be shown the number of customers that made a purchase in April in addition to a purchase any time prior to that.

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