Campaigns with a duration of less than one week will be billed upfront when the campaign begins. This is to eliminate possible time spent coordinating to collect updated billing information over the course of a short campaign.
Ongoing campaigns are billed incrementally to the maximum monthly budget.
Let’s say you have a monthly budget of $100. This is the maximum amount you would be charged during the 30 days from when your campaign begins. As the campaign spends the ad spend, it calculates whether there is enough remaining spend for 3 more days. If there isn’t, it charges again.
Our fee is 15% of the ad spend. So for example, using a $100 budget, if at the end of the month we had charged the full $100, $87 would have been spent on ads and $13 would have been our fee.