Writing good ad copy is challenging!
For mobile and newsfeed ads, there are three lines of copy. They appear on the ad from top to bottom as: body copy, headline, and link description. Make as much use out of these lines as you can to get close to the character limit.
It will take some experimenting to learn what resonates with your audience. Think about what your customers say and love about your products now and try to incorporate that into your ad copy. Be consistent with your brand. Are you humorous and quirky? Are you cutting-edge and innovative? Or maybe you are luxurious. Whatever your brand is, write ad copy that reflects the benefits and qualities of the products you sell.
Our interface provides the ability to edit each specific ad so experiment and learn what ad copy works best!