There are four options for ad placement: Newsfeed, Right column, Mobile and Instagram.
Newsfeed: Your ads will appear right in Facebook’s newsfeed. These are great for visibility and driving targeted leads.
Right column: Your ads will appear on the right column. They are a low cost and highly effective way of making your brand visible and creating subtle placements to drive action.
Mobile: Your ads will appear in Facebook’s mobile app newsfeed. The ads have strong reach as Facebook increases its mobile presence, however in some markets, they still lag behind desktop for actual purchase activity.
Instagram: Your ads will appear on Instagram.