It is better to have an Instagram account when running Instagram ads, but it is possible to run them using just your Facebook page.

If you choose to run Instagram ads using your Facebook page, please note the following:

  • Your Facebook page's name and image will be used in your Instagram ads so that people can easily identify your business.
  • Your Instagram handle will be your Facebook page's name. It will be greyed out and not clickable.
  • You won't be able to respond to comments on your ads.

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