Vantage begins building intelligent retargeting and custom audiences for advertising from the moment you install.
If you're just getting started, focus on driving traffic to your store which will help to build up your audiences for advertising. If you've collected at least 500 email addresses before your launch, you can get started right away by selecting the 'Upload List' campaign.
We require at least 500 email addresses to match to accounts on Facebook. Assuming an average match rate of 50%, we would end up with an audience of 250. This is the minimum sized audience required to run campaigns with Vantage.