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Maps and Maps 2.0 — tracking & heatmaps

Guide to Maps and Maps 2.0 in Vemcount — heatmaps, live tracking, zone visitor flow, and user journey analysis.

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Written by Vemco Group

Vemcount has two map modules, both under Tracking in the top navigation. Use Maps to analyse past visitor flow, and Maps 2.0 for live tracking, heatmaps and visitor journeys on a floor plan.

Maps or Maps 2.0?

  • Maps (classic): metric maps, tracking maps and heatmaps based on historical sensor data. Best for finding traffic patterns and planning layout changes.

  • Maps 2.0: live tracking maps with visitor positions and heatmaps that update continuously, plus playback of past periods. Best for live operations, queue management and visitor journeys.

Heatmaps

A heatmap shows visitor density on a floor plan. Warm colours (red, orange) mean more traffic or longer dwell time. Cool colours (blue, green) mean less.

Path: Tracking > Maps > select location > Heatmap view

  1. Go to Tracking > Maps.

  2. Select a location that has a floor plan uploaded.

  3. Choose the Heatmap tab.

  4. Set the period and interval.

  5. The heatmap shows the relative visitor density or dwell time per zone.

Maps 2.0

Path: Tracking > Maps 2.0

You see your maps as cards with a floor plan preview. Use search and the location filter to find a map, or + Create map to make a new one. Open a map and choose a view in the left sidebar:

  • Data: zones on the floor plan with live Visitors Inside and Visitors Entering counters.

  • Heatmap: a heat overlay (red high, blue low) with Intensity and Radius sliders and an hourly time slider.

  • Tracking: visitor paths shown as moving dots, with play, pause and speed controls.

  • User Journeys: a table of visitors with enter time, exit time and dwell time. You can filter by dwell time and export.

  • Zone Visitor Flow: how visitors move between zones, with longest dwell and most visited zone.

  • Info: map details and statistics.

Edit mode has three tabs:

  • Elements: add, edit and delete zones and set their type, colour, metrics and direction. Hold Shift to delete a point of a zone shape.

  • Periods: opening hours and periods for the map.

  • Tracking: calibrate the sensor's position on the floor plan (bounding size, position and offset) so paths line up correctly.

What you need

  • The Maps (or Map 2.0) permission for the user.

  • A floor plan image uploaded for the location.

  • Sensors set up for zone tracking or position tracking.

When to contact support

If a heatmap does not load after you have checked the floor plan and permission, or Maps 2.0 shows no live data, the sensor may not be set up for tracking or your account may need a tracking licence. Email support@vemcogroup.com with the location and the map name.

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