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How Vendi Determines High-Value Companies for Your Business
How Vendi Determines High-Value Companies for Your Business
Peter Blom avatar
Written by Peter Blom
Updated over a week ago

tl;dr Summary of Vendi's Process:

Vendi uses advanced AI to identify your ideal B2B leads by:

  • Creating a Custom Profile based on your ideal client characteristics and lookalike analysis of your top dream clients.

  • Analyzing 100+ Data Points per company from our dataset of 42 million companies, including online presence, technology use, and market trends.

  • Scoring Companies from 1-100, focusing only on those scoring above 85 for high relevance and potential.

  • Conducting In-Depth Analysis on top-scoring companies, examining their technology, market behavior, financial capacity, operations, and digital engagement.

  • Refining with Feedback to continuously improve lead quality.

  • Avoiding Competitors by ensuring no direct competition is targeted.

Vendi provides a precise, data-driven approach to finding high-value B2B prospects tailored to your business needs.

Our advanced AI-driven process identifies high-value companies for your business using a multifaceted approach. Here’s how it works:

Custom Profile Matching

  • We begin by establishing your ideal customer profile, incorporating factors like industry, company size, growth phase, and specific needs or preferences.

  • Additionally, we deploy a lookalike model based on your five dream clients, enabling us to identify companies with similar characteristics and potential alignment.

  • This profile forms the basis of our targeted search criteria.

Comprehensive Data Analysis

  • Next, we analyze 100+ data points for each potential lead. This includes domain information, company descriptions, operational tags, technology usage, sub-industry classifications, founding year, and more.

  • We also examine their social media and online presence, including LinkedIn, Twitter, and other platforms, to understand their market engagement and positioning.

    Extensive Data Repository: This analysis is powered by an expansive dataset, including information on 42 million companies and over 2.4 billion data records, with 900+ million records updated monthly, sourced from 20 diverse data sources.

Scoring Algorithm

  • Each company is evaluated and assigned a score from 1 to 100 based on their alignment with your ideal customer profile.

  • The scoring considers a myriad of factors, including technological adoption, market trends, online activity, and estimated financial capacity for your services.

Selective Filtering

  • Our system then filters out companies scoring below 85, focusing only on the most promising prospects.

  • This threshold ensures a high relevance and potential value match and eliminates as many as 95% of potential businesses.

In-Depth Analysis

For these top-scoring companies, we conduct further deep-dive analysis, examining over 100 additional data points for each company. This extensive scrutiny covers aspects like:

  • Detailed technological footprint: understanding their current technologies and how they align with your offerings.

  • Enhanced market insights: analyzing their market behavior, trends, and activities that indicate their readiness or need for your services.

  • Financial indicators: estimating their spending power and investment trends, ensuring they have the capacity to engage with your services.

  • Operational dynamics: looking into their business operations, decision-making hierarchies, and key influencers within the organization.

  • Digital presence and engagement: assessing their online activity, social media presence, and overall digital footprint for better engagement strategies.

Dynamic Feedback Loop:

  • The AI model incorporates ongoing feedback from your interactions with the generated leads, refining its search and scoring criteria.

  • This feedback mechanism allows the system to continuously learn and adapt, improving lead quality over time.

Competitor Analysis

  • In addition to identifying prospects, our AI assesses the potential of a company being a competitor, ensuring you're not targeting businesses that directly compete with yours.

By integrating these technical capabilities, Vendi ensures that the companies identified as high-value prospects are not only tailored to your specific business needs but also represent real opportunities for growth and partnerships.

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