Did you know that even just including the word "video" in an email subject line can increase open rates by 19% and click through rates by 65%?
Adding a Video Squirrel video into your email campaign can not only help lift its engagement, but it can directly lead to donations too.
Our recommended practice for video in emails is, like with many platforms, to link text or a screenshot to the Video Squirrel video. Video Squirrel videos can not be embedded in Mail Chimp at this time.
Sample Email below:
Embed your video in your email campaign
Emails including a video have been found to have a 96% higher click-through rate than those without.*
We wanted to share an example of how a Video Squirrel video can be embedded in the email campaigns you send out.
While every email template and copy is different, you should insert a thumbnail of the video or any picture (put a video play icon in overlay) into the email body and link it to the video or landing page where the video is embedded. Anyone can click the image to open the video on any device directly. We also encourage highly to add a call to action below the video as shown.
We recommend that you follow this pattern of a landing page as they seem to have the highest impact in terms of video views and plays.
Customer Support Team
Video Squirrel Inc.
* Source: Get Response Study.